Thursday, October 31, 2019

Bio On Favorite Business Leader Assignment Example | Topics and Well Written Essays - 250 words - 2

Bio On Favorite Business Leader - Assignment Example pted him to work as a mere salesman and security analyst established him to rise up and found ‘Berkshire Hathaway’ company which later expanded to a multinational firm in the 1970s (Schroeder, 2008:122). He has since grown his wealth and in 2008 he was declared the richest man in the planet. Central to Buffets business successes is the leadership strategy and styles that he embraces and deploys. As conceptualised in the Trait Theory of Leadership, the characteristics and personality of a person negatively or positively influence the outcome of their leadership (Northouse, 2010: 119). Buffet in 2006 broke the ‘world’s donation record’ by offering over 85% of his wealth to a charity program and this philanthropic gesture has since strengthened his leadership. His empathetic traits and good decision-making skills have enabled him get along well with his workers who he easily understands their plight and appropriately addresses them. Taking the example of the Contingency Theory, the manner in which Buffet handles the diverse workforce and the challenges that come along is commendable. He knows what style or strategy leads a group he has at all situations and in different companies (Buffet and Clark, 2009:98). This has seen him receive loyalty and respect from his

Tuesday, October 29, 2019

Causes and efects of Obesity Essay Example for Free

Causes and efects of Obesity Essay Obesity is a factor that increases risk developing a number of serious and potentially life – threatening disease. At present, obesity rates are rising in several developed countries such as the United States, Mexico, the United Kingdom, New Zealand and Hungary. Around a quarter of these countries’s population is overweight. This essay will look at some of the causes and effects of obesity. Firstly, energy imbalance most often causes obesity. Energy imbalance is the excess of energy in over energy out. Energy in and energy out are the amount of calories the body obtains and uses, respectively. If the amount of energy in is greater than the amount of energy out, your body contains unnecessary calories. Unecessary calories is transformed into fat. The more fat you get, the more weight you gain. Overtime, obesity is inevitable. The other major cause of obesity is lack of physical activities. Sufficiently practicing of physical activities is one of the best way help burn unnecessary calories. Therefore, lacking of volume of physical activities leads to extra calories retained. As a result, obesity happens. For intances, many people hace jobs that involve too much desk sittng and no physical activities. They do not use all the energy provided by foods they eat, and the extra calories are stored as fat instead, which causes obesity. Obesity is a risk factor for many dangerous disease. However, there are two most fatal effects of obesity.  Firstly, obesity has been known as the main factor of high blood pressure. High blood pressure is literally the pressure on blood vessels caused by high workload of heart. The obese body contains fat tissue that needs oxygen and nutrients to live, which requires more blood. Therefore, the heart must pumps more blood through blood vessels, and vessels indure high pressure of blood. This causes high blood pressure. The other consequence of obesity is type 2 diabetes. Diabetes is medical condition which makes blood sugar level higher than normal. This is the  result of insulin resitance. Obesity can cause resistance to insulin, the hormone that regulates blood sugar. When obesity causes insulin resistance, the blood sugar becomes eveluated. Even moderate obesity dramatically increases the risk of diabetes, such as blindness. To summarise, obesity derives from two major causes which are energy imbalance and lack of physical activities. Its effects are numberous but the most critical ones are high blood pressure and diabetes. People who are struggling with obesity should start to do more physical activities and have a balance diet in their daily life, so that they can lose weight and avoid obesity.

Saturday, October 26, 2019

Wire Metamaterials-Based Microring Resonator

Wire Metamaterials-Based Microring Resonator Wire Metamaterials-Based Microring Resonator in Subwavelength Structure Ahmed A. Ali, Mohanned J. and A. H. Al-Janabi Abstract In this work we present the possibility of building a subwavelength microring resonator by manipulating the unite cell in the wire metamaterials. The proposed structure consist of mesh of copper wires. Firstly linear waveguide, bended waveguide as well as beam splitter were investigated at microwave range (737 MHZ), then the full structure of microring resonator were tested using commercial finite difference package CST Microwave. Introduction Natural materials are made up by lots and lots of small elements like atoms and molecules. Some of these materials are amorphous, others are crystalline [1]. Our main interest is in the interplay of waves and materials restricted to classical physics, the key parameter is a/ÃŽ », where a is the distance between elements in the material and ÃŽ » is the free-space wavelength. Artificial materials in which atoms and molecules are replaced by macroscopic, man-made, elements [2]. All dimensions are bigger than those in natural materials. When the separation between the elements is comparable with the wavelength then we have the Bragg effect [3][4], and when the separation is much smaller than the wavelength then we can resort to effective-medium theory [4]. In the former case we have talked about photonic bandgap materials [5] and in the latter case about metamaterials [6]. Generally, PCs are composed of periodic dielectric or metallo-dielectric nanostructures that have alternating low and high dielectric constant materials (refractive index) in one, two, and three dimensions, which affect the propagation of electromagnetic waves inside the structure [7]. Due to this periodicity, PCs exhibit a unique optical property, namely, a photonic band gap (PBG) where electromagnetic mode propagation is absolutely zero due to reflection. PBG is the range of frequencies that neither absorbs light nor allows light propagation. By introducing a defect (point or line or both) in these structures, the periodicity and thus the completeness of the band gap are broken and the propagation of light can be localized in the PBG region. Such an outcome allows realization of a wide variety of active and passive devices for signal processing such as, add-drop filters, power splitters, multiplexers and demultiplexers, triplexers, switches, directional couplers, bandstop filters, bandpass filters, and waveguides. However, because of their wavelength-scale period, PCs result in large devices. This seriously restrains the range of applications, specifically in the low-frequency regimes where the wavelength is large. Metamaterials, on the contrary, possess spatial scales typically much smaller than the wavelength1 Since they were theoretically proposed by Pendry et al [8], and experimentally demonstrated by Smith et al.[9], metamaterials have attracted intensive research interest from microwave engineers and physicists in recent years because of their wide applications in super-lenses [6], [10], slow light [11], [12], optical switching [13], and wave guiding [14], [15] Metamaterials are usually studied under the approach of the effective medium theory and experimentally measured from the far field [4]. They are mainly considered for their macroscopic properties owing to the subwavelength nature of their unit cells. Recently, Fabrice Lemoult et al [16] have merged the wave guiding possibilities offered by PCs and the deep subwavelength nature of metamaterials by focusing on the propagation of waves in metamaterials made of resonant unit cells that are arranged on a deep subwavelength scale to go beyond the effective medium approximation. By manipulating the unit cell of the wire they were able to experimentally investigate the main components that can be used to control waves at the deep subwavelength scale: a cavity, a linear waveguide, bending as well as the beam splitter Here we were be able to model their system first using the CST Microwave studio. Then we would expand the work to built a ring resonator used as add-drop filter or to built the field up to gain the nonlinear effect. Firstly the frequency response for the system were measured for a mesh of 20*20 Copper wires with 0.3cm diameter and 1.2cm separation 40cm (a) and length by measuring the S21 between two discrete ports position on the opposite side of the system, as shown in the system configuration figure (1), then the result were compared with the same structure but with 37cm length as shown in figure (2). figure (1) structure for the system under consideration, 20*20 Copper wires Figure (2) S21 for the both wire lengths with the frequency selective line The scanned bandwidth was about 300MHz from (600-900) MHz, then a certain frequency (737MHz) were selected on which the short wires (37cm) would have maximum transmission and the longer ones (40cm) wires would have the lower transmission (band gap region slightly above the resonance frequency of fn=nC/2L, were n: an integer C: speed of light, L:wire length). Linear waveguide were investigated by shorting a single raw of wires (37cm) inside the 20*20 mesh of (40cm) wires and recording the field propagation on the waveguide as shown in figure (3), profile of the signal inside the waveguide illustrated in the inset give the waveguide width of ÃŽ »/32 Figure (3) subwavelength waveguide by shorting one row of the wires It clearly shows the weak propagation on the system due to weak interference between our unit cell, wires here,. Anyhow the counter plot for the waveguide, shown in figure (4), clearly shows the resonance around the short wires and forbidden propagation around long ones. Figure (4) subwavelength waveguide by shorting one row of the wires (contour view) To enhance the coupling between the unit cells (wires here) and increase the waveguide efficiency two adjacent rows of wires were shortened. The field map for the latter case were presented in figure (5). Figure (5) subwavelength waveguide by shorting two rows of the wires (showing good coupling) Bended waveguide and beam splitter were simulated also as shown in figures (6 and 7) respectively. Figure (6) subwavelength bended waveguide Figure (7) subwavelength beam splitter Finally, the complicated structure of microring resonator were molded as shown in figure (8) Figure (8) subwavelength ring resonator References [1]N. D. Ashcroft, NeilW. and Mermin, Solid state physics, First. Orlando, FL: Saunders College Publishing, 1976. [2]D. Smith, W. Padilla, D. Vier, S. Nemat-Nasser, and S. Schultz, â€Å"Composite medium with simultaneously negative permeability and permittivity,† Phys. Rev. Lett., vol. 84, no. 18, pp. 4184–7, May 2000. [3]C. J. Humphreys, â€Å"The significance of Bragg’s law in electron diffraction and microscopy, and Braggs second law.,† Acta Crystallogr. A., vol. 69, no. Pt 1, pp. 45–50, Jan. 2013. [4]B. A. Slovick, Z. G. Yu, and S. Krishnamurthy, â€Å"Generalized effective-medium theory for metamaterials,† Phys. Rev. B, vol. 89, no. 15, p. 155118, Apr. 2014. [5]S. Arismar Cerqueira, â€Å"Recent progress and novel applications of photonic crystal fibers,† Reports Prog. Phys., vol. 73, no. 2, p. 024401, Feb. 2010. [6]J. B. Pendry, â€Å"Negative Refraction Makes a Perfect Lens,† Phys. Rev. Lett., vol. 85, no. 18, pp. 3966–3969, Oct. 2000. [7]E. Yablonovitch, T. Gmitter, and K. Leung, â€Å"Photonic band structure: The face-centered-cubic case employing nonspherical atoms,† Phys. Rev. Lett., vol. 67, no. 17, pp. 2295–2298, Oct. 1991. [8]W. J. Pendry, J.B.; Holden, A.J.; Robbins, D.J.; Stewart, â€Å"Magnetism from conductors and enhanced nonlinear phenomena,† IEEE Trans. Microw. Theory Tech., vol. 47, pp. 2075–2084, 1999. [9]S. Shelby, R.A.; Smith, D.R.; Schultz, â€Å"Experimental verification of a negative index of refraction,† Science (80-. )., vol. 292, pp. 77–79, 2001. [10]N. Fang, H. Lee, C. Sun, and X. Zhang, â€Å"Sub-diffraction-limited optical imaging with a silver superlens.,† Science, vol. 308, no. 5721, pp. 534–7, Apr. 2005. [11]Q. Bai, C. Liu, J. Chen, C. Cheng, M. Kang, and H.-T. Wang, â€Å"Tunable slow light in semiconductor metamaterial in a broad terahertz regime,† J. Appl. Phys., vol. 107, no. 9, p. 093104, May 2010. [12]R. Singh, C. Rockstuhl, F. Lederer, and W. Zhang, â€Å"Coupling between a dark and a bright eigenmode in a terahertz metamaterial,† Phys. Rev. B, vol. 79, no. 8, p. 085111, Feb. 2009. [13]H. Kind, H. Yan, B. Messer, M. Law, and P. Yang, â€Å"Nanowire Ultraviolet Photodetectors and Optical Switches,† Adv. Mater., vol. 14, no. 2, pp. 158–160, Jan. 2002. [14]A. Wang, A. Tuniz, P. G. Hunt, E. M. Pogson, R. A. Lewis, A. Bendavid, S. C. Fleming, B. T. Kuhlmey, and M. C. J. Large, â€Å"Fiber metamaterials with negative magnetic permeability in the terahertz,† Opt. Mater. Express, vol. 1, no. 1, p. 115, Apr. 2011. [15]A. Argyros, â€Å"Microstructures in Polymer Fibres for Optical Fibres, THz Waveguides, and Fibre-Based Metamaterials Open Access Library.† [Online]. Available: http://www.oalib.com/paper/2813112#.U_EI7mPFNDQ. [Accessed: 17-Aug-2014]. [16]F. Lemoult, N. Kaina, M. Fink, and G. Lerosey, â€Å"Wave propagation control at the deep subwavelength scale inmetamaterials,† Nat. Phys., vol. 9, no. 1, pp. 55–60, Nov. 2012.

Friday, October 25, 2019

Ital is Vital :: essays papers

Ital is Vital Food is more than fuel for our bodies, it nourishes our souls and feeds our hearts. A significant part of Rastafarianism is eating Ital. Ital is a rastafarian term for a saltless and vegetarian diet. Not all rastafarians strictly follow this diet, however it is held as an ideal. In Nyabinghi ceremonies, eating Ital is part of the ritual protocol for all participants. There are many different aspects of an Ital diet, many different singular beliefs and philosophies on eating Ital, however, there are a few unifying beliefs that exist. Eating Ital makes one more pure. If one fills there body with whole foods from the earth, they will inevitably exist in a higher, purer state. They will run on divine fuel. Just the act of becoming aware of what one puts into their bodies is a consciousness raising experience. Rastafarians regard there bodies as temples for the Hola life-force (spirit). Therefore, they are determined to eat food which will balance not only the body but the spirit as well. "Eat of the TREE OF LIFE" The Rastafari I-talists avoid pork and shell fish, insects, creeping creatures, animal flesh, fowl and their juices. They avoid large fish and fish grown without scales and fins, and most eat no fish at all. Rastafarians also avoid added salt in their foods, vinegar, mayonnaise and all alcoholic beverages and liquor. They also avoid bleached white substances such as white sugar, white flour, white bread, white rice and chemicals and artificial additives and colouring. A particular branch of Rastafarians, called the Nazerites, eat no grapes or fruits-of-the-vine, such as pumpkins or cucumbers. Rastafarians avoid blending Ital foods with other food, as well. Rastafarians refrain from anything polluted with pesticides, or any type of packaged foods. Some rastas are serious enough to avoid using synthetic plastic countertops. Kitchens, therefore, are made with natural materials, like wood, and food is served only in bowls that have come from the earth, like gourds or wood. The reason for avoiding pork and shellfish is because they are environmental scavengers, and regarded as unclean. Large fish are avoided because they feed on smaller fish, and if one is going to eat flesh, it mush be the flesh of plant eaters. Most Rastafarians believe that in the beginning of creation it was not intended for man to eat flesh. "And Jah said, Behold I have given every herb bearing seed, which is upon the face of all earth, and every tree, in which is the fruit of a tree yielding seed, to you it shall be for meat (food).

Wednesday, October 23, 2019

What Is Cost Management Accounting Reporting Systems

Cost Accounting Reporting System deals with the process of tracking, measuring, recording and classifying the appropriate allocation of expenditure (financial and non-financial) for the determination of the cost of product or service in an organization and for the presentation of suitably arranged data for the purpose of control and guidance of management (Horngren et al, 2010). Costs are measured in terms of Direct Costs, Indirect Costs and Overhead/Absorbed Costs. Managers use cost accounting to support decision making to reduce a company's costs of products and services and improve its profitability. Management Accounting Reporting System is concerned with the process of identification, measurement, accumulation, analysis, preparation, interpretation and communication of financial and non- financial information used by managers to plan, evaluate and control within an entity and to assure appropriate use of and accountability for its resources to managers within organizations, to provide them with the basis in making informed business decisions that would allow them to be better equipped in their management and control functions thereby enhancing both customer and shareholder value (CIMA, 2010). Unlike financial accounting information, management accounting information is used within an organization typically for decision-making in varied areas like product design, production,marketing, and performance management. Management accounting systems also do not have to follow set principles and rules and is usually confidential and its access available only to a select few. Cost Accounting operates within the parameters of Management Accounting. As businesses became more complex and diversified, a more comprehensive reporting system was needed in order to help management make decisions. Modern cost accounting systems take the perspective that collecting cost information is a function of the management decisions being made. Thus it can be safely understood that Management Accounting evolved from Cost Accounting. Hence, the distinction between management accounting and cost accounting is not so well-defined and the terms are used interchangeably (Horngren et al, 2010). Management Accounting principles are also used in other accounting related functions such as Long Term Planning (LTP), budgeting and forecasting revenue and profit planning. Again, cost accounting data is used as an integral part of the process. Management Accounting Reporting Systems: Necessity & Role Value creation is the fundamental focal point for the managers in an organisation across diverse sectors (Smith, 2010). Value creation refers to both customer and shareholders. Creating customer value has been a key concern for the organizations but only in recent years have the managers come to recognize the importance of understanding the customer value – the value that a customer places on particular features of a product and satisfying customers is critical to achieving increased sales and market share and therefore to achieve the shareholder value (Smith, 2010). Shareholder value is also a key focus area for the managers and involves improving the net worth of the business for the shareholders/owners of the company. From a shareholders’/owners’ perspective, parameters like increased profits, share value and dividends are extremely important and management is charged with the responsibility of delivering on all the parameters. To enhance customer or shareholder value, managers need to understand what drives value. They have to make decisions and invest resources in the activities or aspects of their business that lead to improvements in customer and shareholder values. The effective and efficient use of resources is essential to creating value to customers and shareholders; and Management Accounting Reporting System provides the much needed critical information to assist managers to perform this role (Smith, 2010). Management Accounting System supports the organisation’s planning and implementation of strategy. The strategic planning of an organisation specifies the direction (type of businesses and markets to enter and how to compete in the market) that the organisation intends to take over the long-term to meet its objectives. Strategic planning draws on a wide range of management accounting information from costing, budgeting, performance measurement systems, as well as information from analytical studies, both external and internal to the organisation (Smith, 2010). The implementation of the strategy requires management accounting system link the long term plans to the budgeting system, to produce annual budgets that supports the2 organisation’s strategies. Performance Measurement Systems which forms a part of the management accounting system can be used to compare actual outcomes to budgets and other targets that focus on the organisation’s trategic objectives (Smith, 2010). With cut-throat competition in the market-place, well managed organisations focus their objectives and strategies on building and maintaining sources of competitive advantage. Thus Management Accounting Systems contributes to improving the organisation’s competitive advantage in terms of quality, delivery time, flexibility, innovation and cost through modern process improvement and cost management techniques. It also provides information to help manage resources, through systems for planning (e. g. budgets) and control (e. g. performance measures). Furthermore, Management Accounting System also provides estimates of the costs of the organisation’s output – goods and services, to support both the strategic and operational decision needs of managers. Cost Accounting Reporting System on a standalone basis helps the organisation in ascertaining the cost of the product, job or services. The reporting system provides detailed information about the composition of total cost for determining the selling price of the product or service under different conditions. Fully developed cost accounting system provides ready information regarding stock of raw material, work-in-progress and finished goods and also facilitates in the preparation of financial and other statements at such intervals as desired by the management. Cost accounting reporting system also helps in measuring and further increasing the efficiency of the organization (Horngren et al, 2010). This process involves a study of the processes and procedures used in manufacturing or providing goods or services to measure the efficiency of the organisation or departments and devising means of increasing the efficiency. Thus, the cost accounting information becomes the basis of formulating forward-looking operative policies. The Cost accounting information is also used to control and reduce cost and hence increasing the profits thereby increasing the customer and shareholder value (Smith, 2010). The techniques that are used for controlling cost are budgetary control and standard costing methods. The cost accounting information makes possible for the management to distinguish between profitable and unprofitable operations. Concentrating on profitable operations and eliminating non-profitable ones can maximize profit. This information also helps in eliminating wasteful expenditure of resources at various levels and will help the management in forming future course of action. Compared to other supportive reporting systems like Financial Accounting System, which provides information about the financial position and past performance of an organization on an annual or quarterly basis to investors, banks, regulators and other outside parties, Cost and Management Accounting Systems can provide information on a short and long term basis which can be past, present and future oriented and can satisfy the short and long term decision making needs of the management towards fulfilling the organizational goals (Horngren et al, 2010). The factors that contribute towards fulfilling the organizational goal of increasing profits and shareholder wealth like information for planning and controlling operations, estimates of cost of producing goods and services efficiently; and information for measuring performance can also be provided by Management Accounting Systems. Financial Accounting Reports has to follow very strict guidelines and protocol in its compilation and final presentation form. These norms and guidelines are internationally accepted and implemented while Management Accounting reports are for internal use of management for decision making and may not be completely objective and verifiable but is relevant to the issue at hand (Horngren et al, 2010). Moreover, Financial Accounting reports on the business or company in its entirety, i. e. Financial Accounting reports show the overall picture of a businesses financial position for a certain reporting period and are not concerned with any particular department of the organisation while Management Accounting reports’ primary emphasis is on segment reporting (Smith, 2010). It deals with the various segments like product lines, departments or any other categorization of the company’s activities that management finds useful and is not governed by generally accepted accounting principles. Conclusion In a nutshell, there is a tremendous necessity for management and cost accounting reporting systems in an organisation, not only for achieving the predetermined goals and remain profitable, but also to create value to both customers and shareholders. Since the complexities of running an organisation has increased due to complicated market systems and increased competition, there is a need for the management accounting reporting system to be brought under a common control framework for the effective function of the system and helping the organisation to proactively reduce cost and bring profitability.

Tuesday, October 22, 2019

SWOT analysis for Tesco Research Paper Example

SWOT analysis for Tesco Research Paper Example SWOT analysis for Tesco Paper SWOT analysis for Tesco Paper Strengths:– -Their size which allows Tesco to buy competitively so they can buy more products than other supermarkets so they can sell them cheaper because when you buy in bulks you get price reductions, Tesco can use this because they are bigger than all other supermarkets so they have a opportunity to make more money, The larger you become the more economy of scale you achieve. For example if you ten thousand tins of beans its cheaper than buying one tin of beans per unit therefore the more you buy the cheaper they get their products. -Tesco also have strong senior management which helps the store because their management of the store is strong so they can manage Tesco a lot more efficiently and the staff in it, their senior staff is also useful because they will always know how to manage the store because they do it well, They make great recommendations, decisions for Tesco as they are one of the best supermarkets in the UK and couldn’t be that without the senior management team. -Tesco are hypermarkets which are big hyper stores which mean you can buy big bulks at lower prices at their warehouses; they have the widest range of products to offer for their customers all over the UK, These are cheaper alternatives to customers who need more at cheaper prices which makes them strong because they will make more money and they are the only supermarket with a strong hypermarket portfolio. -Tesco has national UK coverage which is a strength because they have supermarkets open all over the UK, this help’s Tesco because it makes them well known and people have more Tesco’s to shop at, Their UK national coverage helps more people because they have more branches of Tesco to shop at rather than travelling large distances to use the Tesco services. -Tesco has a Increasing Level of Investment which is helpful because they have lots of investors that have invested in the business who help keep it running, the investors helped Tesco become what it is now, and more people want to invest into Tesco which makes it a strong business because it is a High selling supermarket. -Tesco have a strong price message which will be strength for them because they are accurate about their price range and are cheaper than other supermarkets in the area, the Tesco price message helps the business to keep its strength because they are clear about their prices and have cheaper prices than other supermarkets in the area, They also give customers things like club cards and special offers which can help them reduce the price they have to pay for their products which helps because more people want to use the Tesco services. -Tesco have expanding non food and online offers which means that if you shop online or buy stuff other than food from them you will get offers such as cheaper rates for ordering online, This helps Tesco because they are one of the only supermarkets doing online offers, Customers who use the computer will use this to order their shopping online and get it delivered to their house, This also means that they have moved onto things like electrical products, phone networks as well as groceries. -Tesco have Efficient distribution because they always have enough products and supplies for the customers to purchase, Tesco will always order in advance to ensure that they always have enough products for their customers, they always make sure that they have a distribution chain to get products to the stores, They use many different methods such as vans and lorries to get the products to Tesco on time. Weaknesses:– -Increasing geographical spread makes focus on specific markets difficult, this affects Tesco because the more supermarkets that open in the different areas there will more places for customers to go so they might move away from Tesco and go somewhere else which will be bad for Tesco because they can loose money. -International expansion requires substantial investments, this is a weakness of Tesco because when they want to expand international they will need substantial investments to open up new businesses, and this is a weakness because Tesco might not have the investments to open up the new businesses. -High reliance on UK market is a weakness of Tesco because their business is going sluggish because of things like customers not having enough money to spend which will cause them to downgrade, if the customers don’t have enough money to buy products or less products than usual Tesco won’t make enough money. Opportunities:– -Growth of non-food is an opportunity of Tesco because they can start growing things like plants and flowers and sell them in store, not many other have a flowers/plant range so this could be an Opportunity for Tesco, also to sell genetically modified food to prevent shortage of the products in the future. -Enter new Asian markets is an opportunity of Tesco because they can do something for all types of customers so they can get everything from under one roof rather than going to different stores to get their shopping, Entering the Asian Market for Tesco will help them because they will have a new market and it will benefit their customers, Also because they will branch out more Asian countries which will make them more well known. -Effective use of Club card database to increase basket size is an opportunity of Tesco because when a customers buys products from Tesco they earn club cards points which they can later trade in for things like reductions, this is a opportunity for Tesco as they are the only ones who offer a Club Card and it will help their customers because they will want to spend more to earn more points. -Develop additional services is an opportunity of Tesco because they could start new services which other business don’t have for example Tesco already have the self pay tills that customers can use, and they benefit the customers, Tesco can develop new services that will help them because they will have services other businesses don’t. Threats:– -Faces range of diverse competitors internationally which is a threat for Tesco because they have moved internationally and they will competitors that are more well know at the location, Tesco are threatened because the other stores are more well know and there is more of a chance that the customers will visit that store instead of Tesco. -Increased level of eating out in the UK is a threat of Tesco because if people are eating from out more often they are not buying food from Tesco; this is a threat because if people continue to eat out Tesco will loose money because people are not buying from them. -Restrictive planning guidelines in UK and Asia is a threat of Tesco because if Tesco wants to increase the size of their supermarkets they must follow the restrictive guidelines, they can build a supermarket but they must follow how many Square feet and set in the guidelines, This is a threat for Tesco because if they want to expand a supermarket they won’t be able to increase it buy much.